Luca spent the first five years of his career at a German marketing agency, creating content and animations for brands across many industries. Then he went independent and founded DrillUp.
Today he shares his animations with video editors around the world, as After Effects projects and as AI video prompts: long, precise blueprints that Claude turns into a finished motion design video. On the blog he writes about making AI videos that look planned rather than random, with an eye for timing, storytelling and design.
